Road safety campaigns

The continuous concern for the improvement of road safety in Romania demonstrated by Industrie Mică Prahova SA manifested itself in the signing of the European Road Safety Charter in 2012, but also through numerous initiatives in this area, such as:

  1.  Your Safety Matters Also In Traffic! – road safety campaign for kindergarten children and school children implemented in 2016 and 2019
  2. You Are Free To Travel Without Any Events! 2018.


The two above-mentioned campaigns were nominated in Prahova Community Gala in 2018 and 2019.

Drumul in siguranta, the weblog launched by Industrie Mica Prahova as part of the commitment signed with the European Road Safety Charter, constantly brings out to the public opinion the issue of road safety and the importance of good signalling in traffic.

Road markings are not used for making the road look good in early spring. Through the articles published on the Drumul in siguranta weblog, the company attempts to emphasize both the role of road markings and that of traffic signs in cutting down the number of victims on the road.


november 2022

Industrie Mica Prahova SA and Drumul in siguranta weblog are once again joining the Road Safety Week campaign initiated by Brake Foundation and held between November 14th and November 20th. This year’s theme is Safe Roads for All and is meant to reunite communities and professionals from different areas in order to reaffirm every person’s right to move safely on the roads. The central message of the campaign is that every person’s life matters on the road, no matter where he/she comes from or the transport means he/she chooses. The distributed materials cover actual themes such as: movement on rural roads, speed, careless driving, driving under the influence of alcohol, but also include solutions regarding fleet management, children safe ride and the safety of other vulnerable categories such as byciclists or  motorcyclists. A special day – November 20th – is dedicated to commemorating traffic victims, thus participating in World Day of Rememberance for Road Traffic Victims.      

ROADS FOR EVERYONE – September 2022

For the third consecutive year, Industrie Mică Prahova SA continues to support the ROADPOL initiative to promote the importance of road safety, this time through the online campaign called Roads for Everyone. The event aims to reduce the number of traffic victims by promoting responsible behaviour in categories such as pedestrians as well as car drivers, byciclists, and other road users. The campaign, carried out between September 16th and September 22nd, 2022, consists in a series of articles, infographics and posts on our weblog and its Facebook page.


February 2022

Ten years after signing the European Road Safety Charter, Industrie Mica Prahova SA and Drumul in siguranta weblog are launching the study called ”The Prevention of Road Accidents,” the only one of its kind in Romania at this moment. The study is based on most recent European and worldwide statistics in the area of road safety and includes suggestions and referrals on methods of calming the traffic and diminishing the number of victims on the roads.   

PDF document: Prevenirea accidentelor rutiere

ROAD SAFETY HEROES, november 2021

The campaign called ”Road Safety Heroes,” carried out between November 15th and November 21st, 2021, presents the people involved in road safety or who bring their contribution to saving the injured ones. They can be: roads policing officers, firefighters, construction engineers, educators or employers. This category includes all those who use the roads responsibly, thus protecting themselves and the people around them. The materials available for this campaign are: a brochure about road safety heroes, a document on initiatives to limit the speed in the EUadvice for children and parents, and a letter to parents and educators. November 21st is an important event: World Day of Rememberance for Road Traffic Victims. We will mark this date through posts on the Facebook page of Drumul in siguranta weblog.      

SAFE, ON THE STREET! – september 2021

Between September 16th and 23rd, Industrie Mica Prahova SA continued the initiative launched last year through Drumul in siguranta weblog and its Facebook page, as part of ROADPOL Safety Days. This year’s project is called Safe, on the street! and approaches two important themes: drivers behaviour and excessive speeding. Articles and infographics were published every day during the event under the #Stradainsiguranta hashtag.  

BE CAREFUL HOW YOU DRIVE! – September 2020

Information and awareness campaign consisting in a series of articles, posters and infographics posted for a week on the Facebook page of Drumul in siguranta weblog. Their purpose was to support the ROADPOLSafetyDays and approached themes such as speed, preventive driving, distracted driving, etc.


Industrie Mica Prahova SA and Drumul in siguranta created the first study on child behaviour in traffic in Romania. The study approaches the most important aspects of the way in which children understand traffic as well as their perception on the surrounding reality.

View PDF document: The children and the road


Industrie Mica Prahova SA decided to get involved in reducing the number of victims in car crashes by supporting Project Edward organized by TISPOL and sustained by the European Commission. Thus, between September 16th and September 21st, 2018, the company carried out an online campaign via Drumul in siguranta weblog and its Facebook page. The campaign was named The week with no traffic events and consisted in articles and infographics on themes such as speed, alcohol consumption, the role of road markings and that of traffic signs, but also statistics on road accidents which were delivered daily under the #ProjectEDWARD hashtag.

You Are Free To Travel Without Any Events! 2018

Information and awareness campaign consisting in a series of articles, posters, and infographics published for a month on the Drumul in siguranta weblog. They had the purpose of reminding the rules of a safe journey on the roads as a driver, a pedestrian, or a bicyclist. The articles were published between April 12th and June 6th, 2018 on the Drumul in siguranta weblog.   

Your Safety Matters Also In Traffic!

Drumul in siguranta weblog and Industrie Mica Prahova SA started the project called Your Safety Matters Also In Traffic!, an initiative meant to promote the safe behaviour of children in traffic.

Thus, over 500 children, as well as their parents and educators were initiated in the basic rules of safe road travel. This happened when delivering the brochure which included several simple traffic rules for the little pedestrians.

Also, considering the conclusions reached after the end of the campaign Your Safety Matters Also In Traffic! created by Industrie Mica Prahova SA for kindergarten and school children, the company continued the project and delivered a series of suggestions to the Ministry of Transport, requesting special attention to children safety on the road, through proper signalling of crosswalks nearby schools, but also through installing speed bumps in these areas.

Industrie Mică Prahova SA

production and installation of all types of road signs; application of horizontal markings on public roads